The modern world of art is flourishing as new and intriguing works are designed by artists every year. Museums all over the world boast a large number of international and local visitors, and an extensive degree of interest is seen in the smaller niche galleries.
First-rate galleries are now adopting augmented reality (AR) in their art exhibitions. AR offers a fresh way of experiencing art to contemporary art visitors. In addition, AR enables a more extensive range of audiences to view the content much more easily. Artists and exhibitors have managed to capture audiences beyond their domestic boundaries using apps and special events. Through AR, they are able to develop a novel method of interacting with their audiences.
So what exactly is augmented reality? It refers to groundbreaking technology through which the flat image is brought to life on the screen, and users are able to view the artwork from different depths and angles through a realistic 3-D presentation. Through augmented reality, viewers are able to discover unique mesmerizing images on their devices.
This technology is being used by the next generation of art galleries for certain reasons.
Firstly, AR creates greater interest in the gallery. In this modern world of smartphones, social media and digital networking, it isn’t surprising that technology has entered the world of art. This is because to hold the attention of the modern audiences, visual stimulation alone is not enough. 3-D renderings are being offered by art galleries like Smart Objects of Echo Park in Los Angeles, through which the audiences have a unparalleled and unprecedented experience.
Secondly, AR makes famous artworks, from the past as well as present, accessible without soaring price tags. The Echo Park show of Chadwick Gibson called “Armory Captures”, modern art is presented in an unconventional way through augmented reality. The owner used the 123DCatch App to take 3-D pictures of almost 80 works from the Armory Show in 2015 and now presents these works in his gallery. When visitors view the images on their screens, they are taken to NYC, and are able to acknowledge the significance of these works for free. This shows that AR eliminates the barriers due to physical locations and money as people do not have to travel to other parts of the world to experience art. Furthermore, galleries that are unable to host exhibitions because of space issues can also indulge in more greater forms of art by using AR to present extensive sculptures, moving art pieces, etc.
Finally, because of the widespread use of smartphones and other devices by people from different economic backgrounds, the art world, which was once specific to the elite, is now available to the masses.