A disruptive app is one that changes the industry dynamics; it defies the industry and creates competitions. These apps improve the quality of life, and frequently, enhance something that was already in the market. There are millions of apps in Apple’s App Store and Google’s Play store. However, very few are capable of disrupting the complete industry. We cannot live without these apps that are game-changers of their respective industries.
It is important to know the mutual qualities of these apps, and how they are distinct from other apps in the market.
Disruptive apps have some common characteristics.
– These apps solve a problem or offer a better solution. For example, Uber is an application that was developed to solve an issue. The taxi industry was dominating the transportation of riders from one place to another. Uber noticed that there was a gap in the market and decided to formulate an alternative. They allowed consumers to use their smart phones to go from one place to another, and that too, at a lower cost compared to the conventional taxi. But their strategy would only be successful when there was trust between strangers, and for this, a ratings system was established that would permit the drivers and the passengers to obtain information about each other before interacting with one another. The app also allowed easy access to rides. Through this technique, Uber was able to take over the taxi industry and turn into one of the most influential apps across the globe.
– Secondly, disruptive apps are easy to use. They can be navigated effortlessly and their interfaces are quite simple. For example, Instagram, which has almost 800 million users, is an extensively used social networking app all over the world. The major reason for its success is its user friendly interface.
– Disruptive apps provide customer support. They may be easy to use for the majority of the users, but issues may be faced by the less tech-savvy users. Hence, it may be relevant to include an FAQ page as a few questions may arise and it would be a good idea to answer them at a single place.
– Finally, successful apps are consistently being updated. Frequently, the features offered by these apps change with time. For example, initially, the key feature of Whatsapp was to allow users to display statuses. However, it became extremely popular when it added the feature of sending messages and making voice and video calls. It adapted to the changing needs, which is another characteristic of disruptive apps.
It is these features of disruptive apps that have made them market leaders in their respective fields. These apps are original and unique, and have a value proposition that explains to the audience how the app outperforms the competition.