The advertising industry is being reshaped by the Internet of Things. There have been significant changes in the Out-of-Home (outdoor) advertising in the past few years, which has managed to regain its significance. Traditionally, the space was known as the traditional domain of advertising and is currently adopting innovative technologies from digital billboards to screens on jukeboxes. In addition, a new technology known as ‘Hologram’ has emerged. A hologram is a 3D image that is created when light is emitted, reflected or projected from holographic projectors.
There has been a shift in the OOH industry from the traditional billboards to digital screens. In addition, it is making use of advanced technologies that make use of hologram. Soon, we may observe a shift from the two-dimensional signboards and ads to three-dimensional holograms. It is likely that the 3-D holograms are going to revolutionize the business industry, and brands will be able to communicate with their possible customers more easily.
The key hardware used in the hologram technology is a blade that releases a strip of light generating holograms of images and words. It is possible to synchronize multiple blades for bigger holograms. When this hardware spins, a hologram is viewed by the audiences. It spins so fast that the human eye cannot view any rotation, and instead, the amazing holographic image is viewed.
Since the past few years, HC32V has been used in hologram advertising. Holographic display technology has become very important as a new means of advertising in the market. Major companies all over the world are using this technology to advertise their products. Hologram projections are being extended for providing 3D experience without glasses. The fact that majority of the people are imagining would modify the situation in the world in the upcoming years.
Kino-mo is a start-up based in London that uses the latest Hypervsn “holographic” display technology.
It is basically a ‘plug-and-play’ solution, where the set-up includes a propeller-looking unit which employs a patented integration of magnets, chips and LEDs. When blades with LEDs rotate, the illusion that an object is floating in the air is generated. The microprocessors and sensors adopt the angle, speed and position of all of the LEDs. Signals are then sent to every LED to generate a realistic 3D image.
Kino-mo has customers in 50 countries all over the world, depicting the increasing spread of the technology. It would be interesting to see how Tokyo or Times Square in New York would look like in a few years from now.